Black Rifle Coffee Company (BRCC) was founded in December 2014 by Evan Hafer and is currently based in Salt Lake City, Utah, United States.
Evan used to sell his “Freedom Roast” coffee and he started selling coffee and accessories online via his own brand and website. Later he initiated a coffee subscription service that is direct to customers.
“I’m subscribed to AK-47 coffee because it’s a great blend for an espresso or pourover. My wife enjoys her pourover, and I make my morning espresso every day.”
BRCC provides their coffee in light, medium, and dark roast with the ground and round textures. It also has coffee and non-coffee subscriptions including Coffee Club Subscriptions, Exclusive Coffee Subscriptions, Prepaid Subscriptions, Ready to Drink Subscriptions, Exclusive Merch Subscription, Sticker Subscriptions, and The Forward Observer Magazine Subscription.
Besides coffee its also a hub of apparel and gear with a great collection of Coffee mugs, cups, glasses, pieces of equipment, thermoses, tumblers, club executive products, magazines, bundles, gift cards, shirts, women’s clothing, hats, hoodies, blankets, and other accessories.
As his business grew up he gained a lot of subscribers more than 100,000 subscribers. As the BRCC says, it is” America’s leading Veteran-owned and operated premium, small-batch coffee roastery”.
He also opened some physical coffee stores and coffee cafes in Utah, Texas, Oklahoma, and Georgia. Manchester got introduced to a new coffee roasting facility with a $6 million investment. For more public attention the company started publishing magazines on military, veteran, law enforcement, and coffee topics and named it Coffee or Die Magazine.
The company is grossing millions to billions with thousands of employees including veterans of the U.S. military and selling its products in 1,700 retail locations. It has a revenue of 1.7 billion to the current date. Black Rifle Coffee Company merged with SilverBox Engaged Merger Corporation and went public in 2021. Now BRCC is owned by former members of the armed forces of the United States.
The company has attracted many investors and collaborators. Dallas Cowboys announced a new partnership with BRCC in July 2022.
“I started Black Rifle Coffee Company to provide a high-quality coffee to the pro-American and Veteran communities.”
Green Beret veteran Evan Hafer is the founder and CEO of Black Rifle Coffee Company. He served himself for over twenty years served for over twenty years in the U.S. Army as a Green Beret and in the Central Intelligence Agency, the U.S. Army.
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